13 Tire Brands That Are Owned By Michelin

Michelin isn’t just a tire company with a jolly white mascot but a global powerhouse controlling many popular tire brands. The French tire giant has built an impressive portfolio through strategic acquisitions and brand development over the decades.

Knowing which brands fall under the Michelin umbrella helps consumers understand who really makes their tires and the quality standards behind them.

1. BFGoodrich

Racing enthusiasts worship BFGoodrich for its legendary off-road performance. Acquired by Michelin in 1990, this American brand revolutionized the industry with radial tires and continues dominating motorsports.

Their All-Terrain T/A KO2 is practically the unofficial tire of adventure seekers everywhere. The brand’s racing heritage stretches back over 150 years, making it one of America’s oldest tire manufacturers.

2. Uniroyal

Remember those quirky Tiger Paw commercials? That was Uniroyal’s claim to fame before Michelin scooped them up in 1990. Originally called the United States Rubber Company, Uniroyal pioneered rainwear before dominating wet-weather tire technology.

Their Tiger Paw touring tires deliver reliable performance without breaking the bank. Positioned as Michelin’s value brand in North America, Uniroyal bridges the gap between budget and premium options.

3. Kleber

Few Americans recognize Kleber, but Europeans know this French brand well. Named after the company’s founder, Kleber has been part of Michelin since 1981, focusing primarily on passenger car and agricultural tires.

Farmers across Europe trust Kleber’s Topker tires for their tractors. The brand occupies a mid-tier position in Michelin’s European lineup, offering solid performance with reasonable pricing for practical, everyday drivers.

4. Tigar

Born in Serbia, Tigar tires roar with Eastern European engineering prowess. Michelin acquired this budget-friendly brand in 2007, maintaining its production facilities in Serbia while upgrading manufacturing processes.

Value-conscious drivers appreciate Tigar’s surprisingly capable winter tires. Despite the budget price tag, these tires incorporate technologies that trickle down from Michelin’s premium research, making them punch above their weight class in performance tests.

5. Riken

Michelin’s engineering meets Japanese origins in this hidden gem. Riken joined Michelin’s family in 1992, though many drivers have no idea their affordable tires come from the premium tire giant.

College students and budget-minded drivers flock to Riken for their wallet-friendly all-season options.

The brand maintains its Japanese origins while benefiting from Michelin’s quality control and distribution network, creating a truly international tire option.

6. Kormoran

Polish-born Kormoran tires roll under Michelin’s watch since 1995. This Eastern brand specializes in commercial and passenger vehicle tires with a focus on durability in harsh conditions.Delivery vans throughout Europe often sport Kormoran’s commercial tires.

The brand maintains a strong presence in Poland and neighboring countries, offering resilient tires that withstand brutal winters and varying road conditions without commanding premium prices.

7. Taurus

Hungarian heritage defines Taurus tires, which galloped into Michelin’s stable in 1996. Not to be confused with Ford’s car model, these tires deliver solid performance for budget-conscious European drivers.

Eastern European taxi fleets particularly favor Taurus for their cost-effective durability. The brand specializes in creating tires that handle the diverse and often challenging road conditions found across Central and Eastern Europe, from potholed city streets to rural highways.

8. Warrior

Battling in the Chinese market, Warrior tires represent Michelin’s strategic entry into Asia’s growing automotive sector. The brand operates under Michelin’s guidance while maintaining its distinct Chinese identity and market position.

Local manufacturing keeps costs down for price-sensitive Chinese consumers. Warrior focuses primarily on entry-level tires for compact cars and motorcycles, providing accessible options for first-time vehicle owners in China’s rapidly expanding automotive market.

9. Achilles

Indonesia’s Achilles brand, acquired by Michelin in 2021, bolsters the company’s presence in Southeast Asia’s competitive tire market. Known for sporty performance, Achilles maintains strong local production to meet regional demand.

Engineered for diverse climates, Achilles tires like the 2233 model excel in wet and dry conditions. The brand targets young drivers and enthusiasts in Indonesia and Malaysia, offering affordable performance with Michelin’s technological backing.

10. Strial

Serbian-built Strial tires slide into Michelin’s budget lineup with surprising performance credentials. Manufacturing occurs alongside other Michelin brands, sharing some technology while maintaining distinct market positioning.

European drivers seeking affordable summer tires often discover Strial’s hidden value. Despite their budget category, independent tests regularly show Strial tires performing above their price point in dry braking and handling tests, making them popular among informed bargain hunters.

11. Euromaster

Technically not just a tire brand but a retail chain, Euromaster represents Michelin’s direct-to-consumer approach across Europe. This network of service centers exclusively carries Michelin-owned brands, controlling distribution from factory to vehicle.

With over 2,300 service centers in 17 countries, Euromaster dominates European tire retail. The company offers everything from premium Michelin tires to budget options from the company’s other brands, providing complete tire services.

12. Orium

Relatively new to Michelin’s portfolio, Orium tires target budget-conscious European drivers. Created as a house brand for specific retail chains, these tires benefit from Michelin’s engineering while maintaining aggressive pricing.

Students and first-time car owners appreciate Orium’s balance of safety and affordability. The brand has gained particular popularity in France, Spain, and Italy, where entry-level drivers seek tires that won’t compromise basic safety standards despite tight budgetary constraints.

13. Michelin

The flagship brand itself deserves mention in this lineup. Founded in 1889 by brothers Édouard and André Michelin, the company pioneered removable pneumatic tires for bicycles before revolutionizing the automotive world.

Beyond tires, Michelin created the world-famous restaurant guide to encourage driving. The company maintains its headquarters in Clermont-Ferrand, France, where it continues developing cutting-edge tire technologies while expanding its global footprint through strategic brand acquisitions.