11 Tire Brands Owned By Goodyear
Goodyear, one of the world’s largest tire manufacturers, has built an impressive portfolio of brands through acquisitions and strategic partnerships.
Many drivers don’t realize that the tires on their vehicles might be made by Goodyear, even if they don’t bear the famous winged foot logo.
These different brands allow Goodyear to serve various market segments, price points, and regional preferences worldwide.
1. Dunlop Tires
Founded in 1889, Dunlop brings over a century of innovation to the Goodyear family. The brand became part of Goodyear’s global operations in 1999 through a complex joint venture.
Renowned for high-performance rubber that grips wet roads like a koala to a eucalyptus tree, Dunlop particularly excels in motorcycle and racing applications. Their technology focuses on superior handling and traction in demanding conditions.
2. Kelly Tires
Cruising American roads since 1894, Kelly Tires joined the Goodyear family in 1935. This acquisition represented one of Goodyear’s earliest brand expansions.
Value-conscious drivers flock to Kelly for its no-nonsense approach to rubber. The brand delivers reliable performance without emptying wallets, making it perfect for everyday commuters who need dependable traction without premium pricing.
Kelly’s straightforward designs emphasize durability above all.
3. Fulda
German engineering meets rubber expertise in Fulda’s precision-crafted tires. Acquired by Goodyear in 1966, this European brand maintains its distinct identity while leveraging Goodyear’s technological resources.
Autobahn-tested and winter-ready, Fulda specializes in tires that handle Europe’s diverse driving conditions. Their EcoControl series delivers impressive fuel efficiency, while their winter offerings tackle ice and snow with Teutonic thoroughness.
European drivers particularly value Fulda’s balanced performance characteristics.
4. Sava
Born in Slovenia in 1921, Sava rolled into Goodyear’s portfolio in 1998. This Eastern European brand gives Goodyear significant market presence in regions where drivers seek affordable quality.
Mountain roads and unpredictable Balkan weather shaped Sava’s development philosophy. Their tires offer remarkable versatility for changing conditions without premium pricing.
Particularly strong in all-season options, Sava delivers confidence for drivers navigating Europe’s varied terrains and climates.
5. Douglas Tires
Exclusive to Walmart stores, Douglas tires represent Goodyear’s entry in the private label market. Created specifically as a budget option for America’s largest retailer, Douglas offers Goodyear engineering at accessible price points.
Weekend warriors and practical commuters gravitate toward Douglas for basic transportation needs. While lacking fancy features of premium lines, these tires deliver fundamental safety and acceptable tread life.
Their straightforward designs prioritize cost efficiency above specialized performance characteristics.
6. Fierce Tires
Living up to their aggressive name, Fierce tires target performance enthusiasts on modest budgets. This Goodyear brand delivers enhanced grip and handling without premium pricing.
Muscle car owners and sports sedan drivers appreciate Fierce’s attitude-packed rubber. Their Attitude series offers impressive cornering ability and responsive feedback, while maintaining reasonable tread life.
The distinct sidewall styling gives vehicles a performance-oriented look that matches the enhanced capabilities.
7. Dębica
Polish-made Dębica tires joined Goodyear in 1995, strengthening the company’s presence in emerging Eastern European markets. The acquisition maintained Dębica’s local manufacturing heritage while upgrading its technology.
Budget-friendly without compromising safety, Dębica offers solid performance for cost-conscious drivers.
Their Navigator series provides reliable all-season grip, while their Frigo line tackles harsh Polish winters with confidence. Eastern European drivers appreciate Dębica’s practical approach to tire design.
8. Avon Tires
British-born Avon Tires brings 135 years of rubber expertise to Goodyear’s global portfolio. Acquired through Cooper Tires in 2021, Avon maintains its distinct identity within the Goodyear family.
Motorcycle enthusiasts particularly cherish Avon’s specialized bike tires. Their Roadrider series delivers exceptional handling for classic motorcycles, while their car tires blend British engineering with modern technology.
The brand’s racing heritage influences their approach to performance in all weather conditions.
9. Mickey Thompson
Off-road legends Mickey Thompson tires joined Goodyear through the Cooper Tires acquisition in 2021. Named after the racing icon himself, these specialized tires maintain their distinct identity under Goodyear’s ownership.
Desert racers and rock crawlers swear by Mickey Thompson’s aggressive tread patterns. Their Baja series conquers sand and dirt with uncompromising grip, while their street-legal offerings bring off-road capability to daily drivers.
The brand’s racing DNA influences every aspect of their design philosophy.
10. Cooper Tires
Goodyear’s biggest acquisition came in 2021 when they purchased Cooper Tires for $2.5 billion. This landmark deal brought America’s 5th largest tire manufacturer under Goodyear’s corporate umbrella.
Cooper’s century-long heritage of American manufacturing continues under Goodyear ownership. Their Discoverer series tackles truck and SUV needs, while their CS5 passenger tires deliver exceptional all-season performance.
The acquisition significantly expanded Goodyear’s manufacturing capacity and market reach across multiple segments.
11. Mastercraft Tires
Mastercraft joined Goodyear through the Cooper acquisition, bringing its value-oriented approach to the corporate portfolio. This American brand focuses on practical performance at accessible price points.
Budget-conscious truck and SUV owners appreciate Mastercraft’s no-nonsense approach to rubber. Their Courser series delivers reliable all-terrain capability without premium pricing.
The brand emphasizes fundamental performance metrics like tread life and wet traction rather than specialized features or cutting-edge technologies.